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It’s a fact! 100% of men, women and children eat food, and 97.5% of must buy their food from others who bring it from an average of 2,000 miles away. And so the hungry ask: ”What’s in this tomato? Who planted that broccoli? Is it safe to eat genetically engineered corn? Why are they irradiating meat? Are we running short of water? Why is China growing our apples? What will happen to us if we can no longer farm? How safe is our food chain?” The Food Chain is an audience-interactive syndicated newstalk radio program and podcast broadcasting weekly on radio stations and streaming on demand on the internet. The Food Chain, which has been named the Ag/News Show of the Year by California’s legislature, is hosted by Michael Olson, author of the Ben Franklin Book of the Year award-winning MetroFarm, a 576-page guide to metropolitan agriculture. The Food Chain is available live via GCN Starguide GE 8 and delayed via MP3/FTP. For clearance and/or technical information, please call Michael Olson at 831-566-4209 or email michaelo@metrofarm.com
Episodes
Sunday Aug 04, 2024
Sunday Aug 04, 2024
Maisie Ganzler, Chief Strategy and Brand Officer Bon Appetit Management Company & Author, You Can’t Market Manure at Lunchtime
(Food marketing, advertising and public relations)
He who has a thing to sell, and goes and whispers in a well, is not so apt to get the dollars, as she who climbs a tree and hollers! And so we ask:
How does one win the minds and dollars of those who eat food?
Much of our food now comes from far, far away, where it was grown, processed and packaged with mysterious technologies by complete strangers. Therefore when it comes to knowing what we should buy to eat, and what we should not buy, we city people are pretty much babes-in-the-woods.
As babes-in-the-woods, we need a mother to tell us what in all those colorful plastic bags that line the grocers’ shelves, we should buy and eat, or not buy and eat. Trouble is, everyone wants to be our mother, and so we babes-in-the-woods are continually assaulted with messages that say “Buy this!… at this… “No, this is better than that, so buy this!” …
With all those voices out there telling us what to eat, who should we babes-in-the-woods trust to be our mother? And so today we pause to ask:
How does one win the minds and dollars of those who eat food?